How my "unhealthy pores and skin days" impressed our newest promoting marketing campaign

The month of September marks the launch of a brand new marketing campaign throughout which we sweat (no air con!) In the course of the summer time months.

When you stay in London, your carts will likely be dressed from as we speak and we are going to come out as "dazzling".

I’m notably happy with this marketing campaign as a result of it conveys a easy however essential message, which is above all anchored in a pores and skin actuality that you simply not often see.

Her message is deeply private – and displays my very own expertise of life with erratic pores and skin and the sensation that it might make you’re feeling. Some issues are higher pronounced from the guts.

As such, it needed to be real in each respect. So we wished to discover a mannequin with actual rosacea for the marketing campaign. Simpler to say than to do …

We at all times had a strict non-editing coverage in Pai and this mission was no exception. We seemed for Hellana from high to backside because it was essential for me to work with a mannequin with actual pores and skin challenges and to indicate their pores and skin in its true state (and albeit, magnificence).

Discovering Hellana was taking some measure – lots of the fashions on provide didn’t need to expose their pores and skin issues to the digicam (or the world!) – which proved to us how essential this marketing campaign is.

Throughout our shoot, we dug a bit deeper and requested Hellana about her pores and skin issues, beginning with the time she developed rosacea two years in the past, about how she manages her pores and skin. pores and skin as we speak.

"Rising up, as a result of my mom was affected by rosacea, I had nearly a phobia. Just lately, I had a sudden flare throughout a shoot and I used to be actually apprehensive. You cannot do a lot and, clearly, in my work, my look and that of my pores and skin actually matter.

That made me suppose, oh no, if it continues sooner or later, I won’t be able to mannequin, what’s going to occur to me? In actuality, all they needed to do was placed on make-up and extra! I’ve the impression that increasingly individuals are coming ahead and saying that they’ve pores and skin issues, this appears to be much more frequent than I believed. "

Discovering the appropriate merchandise and substances that your pores and skin can reply to with pleasure generally is a revelation and a change of life. With the ability to information our visitors all through these superficial journeys in direction of enlightenment is among the most satisfying facets of Pai's development.

In September, we’re increasing our group of Pai, however in a extra intimate method. It means giving our prospects the chance to attach, discuss to us and check out our merchandise in individual.

Cue … our Glad Pores and skin Pop-up at Detox Kitchen in Fitzrovia from September ninth to 15th.

We are going to provide 30-minute particular person consultations with our delicate pores and skin consultants, in addition to a full program of roundtables and occasions (see listing right here).

For many who can’t be a part of our pop-up window, we provide 30-minute free telephone consultations, which you’ll be able to e book on-line. Our prospects already love them so we’ve extra locations accessible.

Right here's what a shopper mentioned about her session with considered one of our delicate pores and skin trainers Katya –

"She listened to my considerations … was infinitely affected person and I had the sensation that she actually cared about my issues, not simply merchandise. I’d say it was a extra holistic strategy than I had skilled earlier than. "

With the unforgettable feeling of September within the college yr, it's the proper time to take motion for those who've been battling pores and skin for some time. We’re right here that can assist you put your self within the place of driving.

I hope to see you there.

Sarah x

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